Lead gen for local businesses offers the opportunity to capture customers within your city, town, or neighborhood. Having a strategy for connecting with the locals in your town is essential for any business that wants to succeed because according to Google, 82% of people make an online search before purchasing an item.
That means the paying customers are out there, you know they are on search engines and if you’re not getting them, your competitors are. Taking control over your digital marketing with a lead generation campaign gives you a chance to brand yourself in your local community by acquiring first time customers from your local community.
According to Hubspot’s beginners guide to lead generation (a great resource if you want to try lead gen yourself), the greatest struggle business owners face with local lead gen is that they purchased unqualified leads that simply “opted in” somewhere. We’ll ensure that customers look forward to your calls and actually want to speak with you.