All about Builderall Pricing And Features

Builderall Review 2026: Pricing, Features, Pros, Cons, and Better Alternatives

Affiliate Disclosure (HighLevel / GoHighLevel): I may earn a commission if you sign up through my link (at no extra cost to you).

Builderall is a budget-friendly all-in-one digital marketing platform that bundles a drag-and-drop website builder, sales funnel builder, email marketing automation, CRM (customer relationship management), webinar hosting, e-commerce checkout, heat map analytics, A/B split testing, chatbot builder, and over 50 integrated marketing tools into a single subscription starting at $14.90 per month. Founded in 2011 by Brazilian entrepreneur Erick Salgado, Builderall has grown to over 100,000 active users by positioning itself as a low-cost alternative to ClickFunnels, Kartra, and Kajabi. However, after extensive hands-on testing, Builderall’s individual tools consistently underperform dedicated platforms in depth, reliability, and user experience — and for businesses serious about lead generation, multi-channel follow-up, CRM management, and marketing automation, GoHighLevel is a significantly more powerful all-in-one marketing platform at a comparable price point. This Builderall review breaks down every pricing tier, every major feature, the real pros and cons, and explains why most businesses should consider GoHighLevel as the better Builderall alternative in 2025.

What Is Builderall? (Company History and Platform Overview)

Builderall is a SaaS (Software as a Service) all-in-one digital marketing platform designed to give entrepreneurs, small business owners, affiliate marketers, e-commerce sellers, coaches, consultants, and digital agencies access to website building, funnel creation, email marketing, and dozens of additional marketing tools without purchasing separate software subscriptions for each function. Erick Salgado, a Brazilian software developer and digital marketer, founded Builderall in 2011 — originally launching it as a simple website builder called “e-Business4us” before rebranding to Builderall and expanding the platform into a comprehensive marketing suite.

Builderall is headquartered in Orlando, Florida, with development operations in Brazil. The platform has gone through several major version updates, with the current iteration (Builderall 5.0) representing a significant rebuild of the original architecture. As of 2025, Builderall claims over 100,000 active subscribers across 180+ countries, and the platform offers 50+ integrated tools spanning website creation, sales funnel building, email marketing automation, video hosting, webinar streaming, e-commerce, CRM, social media management, chatbot building, print-on-demand, and more.

The core value proposition of Builderall is affordability — it offers more individual tools at a lower monthly price than competitors like ClickFunnels ($97–$297/month), Kartra ($99–$499/month), and Kajabi ($149–$399/month). The tradeoff, as this review will detail, is that Builderall’s individual tools are generally less polished, less reliable, and less powerful than their standalone counterparts or the equivalent features in more focused platforms like GoHighLevel.

How Much Does Builderall Cost? (Complete 2025 Pricing Breakdown)

Builderall pricing in 2025 is structured across five paid tiers plus a limited free plan. Builderall’s pricing has changed multiple times since launch — plans have been added, removed, renamed, and repriced — so this breakdown reflects the current active pricing structure. Here is what each Builderall plan costs and what it includes:

Builderall Free Plan — $0/month

Builderall offers a freemium plan at no cost that includes limited access to the platform. The free plan includes up to 3 websites, 100 email subscribers, 1 GB disk space, unlimited subdomains, unlimited page visitors, the Cheetah drag-and-drop website builder, blog application, super checkout (basic), smart popups, website sharing, and ticketing support. The free plan does not include custom domain connections, SSL certificates, funnel builder access, CRM, SMS marketing, advanced email automation, or most of the premium tools. The Builderall free trial requires no credit card, making it a genuine zero-risk way to test the platform’s interface and basic website builder before committing to a paid subscription.

Builderall Builder Plan — $14.90/month

The Builder plan is Builderall’s entry-level paid tier. It includes everything in the free plan plus 2 GB disk space, 100 email subscribers, 3 custom domain connections, SSL certificates, site daily backups, superfast CDN (Content Delivery Network) hosting, DDoS attack prevention, funnel sharing, live chat support, and the Cheetah funnel builder. This plan is designed for users who primarily need a website builder with basic funnel capability but do not need email marketing volume, CRM, or advanced tools.

Builderall Marketer Plan — $29.90/month

The Marketer plan adds 5,000 email subscribers, 5 GB disk space, 5 custom domain connections, CRM functionality, SMS messaging, and the Builderall Telegram automation tool. This tier is positioned for digital marketers who need email list building, basic CRM contact management, and multi-channel messaging capability at a budget price point.

Builderall Essential Plan — $49.90/month

The Essential plan increases limits to 15,000 email subscribers, 10 GB disk space, and 10 custom domain connections. It includes all Marketer plan features plus expanded access to Builderall’s full tool suite. This is the mid-tier plan designed for growing businesses that need higher email volume and more domain connections for multiple projects or client websites.

Builderall Premium Plan — $69.90/month

The Premium plan (formerly called the “Superior” plan) is Builderall’s top tier and includes unlimited email subscribers, unlimited funnels, unlimited websites, unlimited webpages, unlimited page visitors, 15 custom domain connections, 10 GB disk space, and full access to every Builderall tool. Key Premium-exclusive features include: the pixel-perfect website builder, one-click upsells, unlimited heat map/click map analytics, scarcity countdown timers (evergreen and fixed-date), unlimited webinar and live streaming, Facebook Messenger chatbot builder, autopost social media manager, print-on-demand marketplace (connect marketplace), professional e-commerce with unlimited products, dedicated hosting servers with automatic daily backups, and premium CDN hosting.

Builderall Funnel Club — $69.90/month + $199 One-Time Fee

Builderall Funnel Club is an add-on available with the Premium plan. For a $199 one-time activation fee plus the $69.90/month Premium subscription, Funnel Club members receive access to a library of pre-built, ready-to-deploy sales funnels designed for various business models and niches — similar in concept to ClickFunnels’ template marketplace. Funnel Club also includes additional training materials and done-for-you funnel templates that can be imported directly into your Builderall account.

Builderall Pricing vs GoHighLevel Pricing: Value Comparison

Platform	Entry Price	Full-Feature Price	CRM Included	SMS Marketing	Pipeline Management	Appointment Scheduling	Reputation Management	Multi-Channel Automation
Builderall Premium	$14.90/mo	$69.90/mo	Basic (from $29.90)	Basic SMS	No	No	No	No
GoHighLevel Starter	$97/mo	$97/mo	Full CRM with lead scoring	Two-way SMS + MMS	Visual pipeline	Built-in calendar	Automated review requests	Yes (email + SMS + voicemail + pipeline triggers)

Builderall is cheaper on paper — $69.90/month vs $97/month. But GoHighLevel’s $97 Starter plan includes a full-featured CRM with lead scoring and smart lists, visual sales pipeline management, two-way SMS and MMS marketing with automated sequences, ringless voicemail drops, appointment scheduling with automated reminders, reputation management with automated Google and Facebook review requests, and advanced multi-channel workflow automation — none of which Builderall includes at any pricing tier. For businesses that need to generate leads, nurture them through multi-channel follow-up, track deals through a pipeline, and close sales systematically, GoHighLevel delivers significantly more business-critical functionality for only $27.10 more per month.

What Features Does Builderall Include? (Complete Feature Breakdown)

Builderall markets itself as offering 50+ tools in one platform. While the sheer number of tools is impressive for the price, the depth and quality of each individual tool varies significantly. Here is a comprehensive breakdown of Builderall’s major feature categories with an honest assessment of each:

Builderall Website Builder (Cheetah Builder and Pixel-Perfect Builder)

Builderall offers two distinct website builders. The Cheetah Builder is a modern, responsive drag-and-drop editor that creates mobile-friendly websites with pre-designed templates, custom sections, global styling, and visual editing. The Pixel-Perfect Builder is an older, more precise editor that allows exact pixel positioning of every element — useful for designers who want absolute control over layout but less practical for responsive mobile design. Both builders include SSL certificates, CDN hosting, blog functionality, SEO meta tag editing, and custom code injection.

Honest assessment: The Cheetah Builder is functional and improving with each update, but it lacks the polish, template variety, and third-party integration ecosystem of dedicated website builders like WordPress with Elementor, Webflow, or Squarespace. Page load speeds can be inconsistent, and the editor occasionally has usability quirks that slow down the building process. For basic business websites and landing pages, it works. For complex, high-performance websites, dedicated builders outperform it.

Builderall Funnel Builder

Builderall’s funnel builder allows users to create multi-step sales funnels including lead capture funnels, tripwire funnels, webinar registration funnels, product launch funnels, and e-commerce funnels. The funnel builder integrates with Builderall’s checkout system (Super Checkout) for payment processing through Stripe, PayPal, and other payment gateways, and supports one-click upsells, downsells, and order bumps. Funnel Club members get access to pre-built funnel templates that can be imported and customized.

Honest assessment: Builderall’s funnel builder handles basic funnel architectures adequately, but it lacks the conversion-focused template library, the depth of split testing capability, and the strategic funnel training that ClickFunnels provides through Russell Brunson’s education ecosystem. For sophisticated funnel strategies — value ladder implementation, “Tripwire” front-end offers, webinar evergreen sequences, and complex upsell/downsell trees — more focused funnel platforms provide better tooling and education. GoHighLevel’s funnel builder matches Builderall’s core functionality while adding the CRM, pipeline, and multi-channel follow-up that turns funnel leads into actual closed deals.

Builderall Email Marketing (MailingBoss)

Builderall includes a built-in email marketing platform called MailingBoss. MailingBoss provides email list building (opt-in forms, pop-ups, landing page integration), email broadcast campaigns, drip email sequences (autoresponder series), email automation workflows, a drag-and-drop email template builder, subscriber tagging and segmentation, email analytics (open rates, click rates, bounce rates), and scarcity countdown timers within emails. Subscriber limits are tied to your plan tier: 100 subscribers on Free and Builder, 5,000 on Marketer, 15,000 on Essential, and unlimited on Premium.

Honest assessment: MailingBoss handles basic email marketing — broadcasts, simple autoresponder sequences, and opt-in form integration — but its deliverability rates, automation depth, and reporting capabilities fall short of dedicated email platforms like ActiveCampaign, ConvertKit, Mailchimp, or the email tools built into GoHighLevel. Email deliverability (the percentage of emails that actually reach the subscriber’s inbox rather than spam folder) is the most critical metric in email marketing, and MailingBoss’s deliverability has historically been inconsistent based on user reports. For businesses where email marketing is a primary revenue driver, a more robust email platform is recommended.

Builderall CRM

Starting from the Marketer plan ($29.90/month), Builderall includes a basic CRM for contact management. The Builderall CRM allows you to store contact information, tag and segment contacts, view basic interaction history, and manage leads from your funnels and forms.

Honest assessment: Builderall’s CRM is rudimentary compared to dedicated CRM platforms or GoHighLevel’s full-featured CRM. It lacks lead scoring (automatically ranking leads by engagement and conversion likelihood), visual sales pipeline management (Kanban-style deal tracking through stages), task management and assignment, detailed activity timelines, smart lists with dynamic filtering, custom objects, and the advanced segmentation capabilities that sales-driven businesses need. GoHighLevel’s CRM is closer to a HubSpot or Salesforce experience — Builderall’s CRM is closer to a glorified contact list.

Builderall Webinar and Live Streaming

Builderall Premium includes an unlimited webinar hosting and live streaming tool. Users can create live webinars, automated/evergreen webinar replays, and live streaming events with registration pages, reminder sequences, and in-webinar call-to-action overlays.

Honest assessment: Having webinar hosting included in the subscription is a genuine cost saver — standalone webinar platforms like WebinarJam ($499/year), Demio ($411/year), or Zoom Webinar ($690/year) add significant cost. Builderall’s webinar tool is basic but functional for simple presentations. It does not match the audience interaction features (polls, Q&A, breakout rooms), streaming stability, or attendee capacity of dedicated webinar platforms. For coaches, course creators, and consultants running regular webinars as a primary lead generation or sales tool, a dedicated platform will deliver a better experience.

Builderall Additional Tools

Beyond the core features, Builderall Premium includes a range of secondary tools:

Heat map and click map analytics — visual overlays showing where visitors click, scroll, and spend time on your pages, enabling data-driven page optimization
Facebook Messenger chatbot builder — create automated chat sequences for lead capture and customer service through Facebook Messenger
Autopost social media manager — schedule and auto-publish content across Facebook, Instagram, and other social platforms
Print-on-demand marketplace (Connect Marketplace) — create and sell custom-printed products (t-shirts, mugs, etc.) without inventory
Video hosting and video marketing tools — host videos natively within Builderall without YouTube or Vimeo dependency
Scarcity countdown timers — add evergreen or fixed-deadline countdown timers to pages and emails to create urgency
Browser push notification tool — send push notifications to website visitors who opt in
App builder — create basic mobile app experiences (limited functionality)
SEO reporting tool — basic search engine optimization auditing and reporting
Booking/scheduling tool — basic appointment booking (limited compared to GoHighLevel’s calendar system)

Honest assessment: The breadth of tools is Builderall’s strongest selling point — getting 50+ tools for $69.90/month is objectively impressive from a cost perspective. The weakness is that most of these tools are “version 1.0” quality — they work for basic use cases but lack the depth, polish, and reliability of dedicated alternatives. Builderall’s approach is “jack of all trades, master of none,” which can work for bootstrapped entrepreneurs who need basic functionality across many categories, but frustrates businesses that need professional-grade performance in any single category.

What Are the Pros and Cons of Builderall?

Builderall Pros

1. Lowest price for the most tools. No other all-in-one marketing platform offers 50+ tools starting at $14.90/month. Builderall’s Premium plan at $69.90/month includes website building, funnel building, email marketing, webinar hosting, chatbot building, heat maps, e-commerce, CRM, video hosting, and more — a tool stack that would cost $300–$800/month if purchased as separate subscriptions from dedicated providers.

2. Genuine free plan with no credit card required. Builderall’s free plan lets you build up to 3 websites with the Cheetah builder, test the interface, and evaluate the platform before spending anything. Most competitors (including ClickFunnels and GoHighLevel) only offer time-limited free trials.

3. Generous affiliate program. Builderall’s two-tier affiliate program (also called the Leveraged Partner System) pays 100% commission on the first month for every referred subscriber, then 30% recurring commission on subsequent months. At 100 active referred subscribers, Builderall adds a $500/month “Dream Car” bonus. This commission structure is among the most generous in the SaaS affiliate marketing space and makes Builderall attractive for affiliate marketers building recurring passive income.

4. Webinar and video hosting included. Standalone webinar platforms cost $400–$700+ per year. Having webinar hosting, live streaming, and video hosting included in the $69.90/month Premium plan is a meaningful cost advantage for coaches, educators, and course creators.

5. Active development and updates. Builderall has released multiple major platform updates (Builderall 3.0, 4.0, 5.0), continuously adding new tools and improving existing ones. The platform is actively maintained and expanding.

Builderall Cons

1. Individual tool quality is inconsistent. Builderall’s biggest weakness is that its tools are generally adequate but not excellent. The website builder is functional but less polished than WordPress, Webflow, or Squarespace. The email marketing platform works but has lower deliverability than ActiveCampaign, ConvertKit, or Mailchimp. The funnel builder handles basics but lacks the template depth and strategic training of ClickFunnels. The CRM stores contacts but lacks the pipeline management, lead scoring, and automation depth of GoHighLevel or HubSpot. When you need professional-grade performance from any single tool, Builderall’s version typically falls short.

2. Steep learning curve due to tool volume. With 50+ tools, new users frequently report feeling overwhelmed by the sheer number of features, inconsistent navigation between tools (some tools feel like separate products stitched together rather than a unified platform), and limited documentation for less popular features. Onboarding takes longer than more focused platforms.

3. Page load speed and performance issues. Multiple user reviews and independent tests report that Builderall-hosted websites and landing pages can have slower load times compared to WordPress with quality hosting, Webflow, or other optimized builders. Page speed directly impacts SEO rankings (Google’s Core Web Vitals), user experience, and conversion rates — making this a significant concern for businesses that depend on organic search traffic.

4. No visual sales pipeline. Builderall does not include Kanban-style visual pipeline management for tracking deals through sales stages. For businesses with a defined sales process — service companies, agencies, B2B businesses, high-ticket coaches — this is a critical missing feature that GoHighLevel includes by default.

5. No native SMS marketing or voicemail automation. Builderall offers basic SMS capability starting at the Marketer plan, but it does not include the two-way SMS conversations, automated SMS sequences, MMS (picture/video messaging), or ringless voicemail drops that GoHighLevel provides natively. Multi-channel follow-up (email + SMS + voicemail) consistently outperforms email-only follow-up by 30%–50% in lead conversion rates.

6. No reputation management. Builderall does not include automated review request campaigns, review monitoring, or review response management. For local businesses and service companies, online reputation (Google reviews, Facebook reviews) is a primary trust signal that directly impacts lead generation. GoHighLevel includes automated reputation management at every pricing tier.

7. No white-label or agency reseller mode. Unlike GoHighLevel, Builderall cannot be white-labeled and resold as your own branded software. Agencies using Builderall for client work cannot create separate client sub-accounts, brand the platform under their agency name, or charge clients for SaaS access — limiting its usefulness as an agency operations platform.

8. Platform stability and bug reports. User reviews across G2, Capterra, Trustpilot, and community forums consistently mention occasional bugs, features that don’t work as documented, and interface inconsistencies — particularly during and after major version updates. While Builderall’s development team actively addresses issues, the platform’s stability does not match more established competitors.

Is Builderall Worth It in 2025?

Builderall is worth it for a specific type of user: bootstrapped entrepreneurs, side-project builders, and beginners who need access to a wide variety of marketing tools at the lowest possible monthly cost and are willing to accept “good enough” tool quality across the board rather than paying more for excellence in any single category. If your budget is genuinely limited to under $70/month and you need website building, basic funnel creation, email marketing, webinar hosting, and e-commerce capability from one platform, Builderall’s Premium plan delivers real value that would cost significantly more if assembled from separate tools.

Builderall is not worth it for businesses that need professional-grade CRM and pipeline management, multi-channel lead follow-up automation (email + SMS + voicemail), reputation management, appointment scheduling, or the reliability and performance demanded by established businesses processing real revenue. For these use cases, the $27.10/month difference between Builderall Premium ($69.90) and GoHighLevel Starter ($97) delivers dramatically more business-critical capability — full CRM with lead scoring, visual sales pipeline, two-way SMS marketing, ringless voicemail drops, appointment scheduling, reputation management, and advanced multi-channel workflow automation.

What Is the Best Builderall Alternative in 2025?

GoHighLevel is the best Builderall alternative for businesses that have outgrown Builderall’s limitations or need professional-grade marketing automation from the start. Here is how the platforms compare on the features that actually drive revenue:

Capability	Builderall	GoHighLevel	Why It Matters
Full CRM with Lead Scoring	Basic contact list	Full CRM — lead scoring, smart lists, custom fields, activity timeline, tags	Prioritize highest-value leads automatically
Visual Sales Pipeline	Not available	Kanban-style pipeline with deal values, stage automation, drag-and-drop	Track every deal from lead to close
Two-Way SMS Marketing	Basic one-way SMS	Native two-way SMS + MMS with automated sequences and triggers	SMS open rates average 98% vs 20% for email
Ringless Voicemail	Not available	Automated voicemail drop campaigns direct to voicemail inbox	Add a personal touch at scale without interrupting prospects
Appointment Scheduling	Basic booking tool	Full calendar with round-robin, group booking, automated reminders via email + SMS	Eliminate no-shows and scheduling friction
Reputation Management	Not available	Automated review requests via SMS/email, review monitoring, review response	Google reviews directly impact local search rankings and trust
Multi-Channel Workflow Automation	Basic email automation	Visual workflow builder — email + SMS + voicemail + calls + pipeline + webhooks + if/else logic	Automate the entire lead-to-close journey across every channel
Phone System / Call Tracking	Not available	Inbound/outbound calling, call recording, whisper messages, tracking numbers	Track which campaigns generate phone calls
White-Label / Agency Reseller	Not available	Full white-label — your branding, your domain, resell as your own SaaS	Create recurring SaaS revenue as an agency
Social Media Management	Autopost tool (basic)	Post scheduler for Facebook, Instagram, Google Business, LinkedIn, TikTok	Manage all social channels from one dashboard
Invoicing and Payments	Super Checkout (e-commerce)	Invoices, proposals, estimates, recurring billing, text-to-pay	Professional billing for service businesses
Funnel Builder	Yes — Cheetah funnel builder	Yes — drag-and-drop funnel builder	Both platforms handle core funnel building
Email Marketing	MailingBoss (unlimited on Premium)	Built-in email with templates, broadcasts, sequences, workflow triggers	GoHighLevel has better deliverability infrastructure
Website Builder	Cheetah + Pixel-Perfect builders	Website builder with blog	Both functional — Builderall has more builder options
Webinar Hosting	Yes (Premium plan)	Not built-in (requires integration)	Builderall advantage for webinar-dependent businesses
Heat Maps	Yes (Premium plan)	Not built-in	Builderall advantage for page optimization
Chatbot Builder	Facebook Messenger chatbot	Chat widget + webchat-to-SMS + Facebook/Instagram DM automation	GoHighLevel’s chat converts to SMS for persistent follow-up
Price (Full Feature)	$69.90/month	$97/month	$27.10 more for dramatically more business-critical tools

GoHighLevel wins on every revenue-critical capability — CRM, pipeline, SMS, voicemail, scheduling, reputation management, and multi-channel automation. Builderall holds narrow advantages in webinar hosting, heat map analytics, and having two website builders. For businesses focused on lead generation, lead conversion, and operational efficiency, GoHighLevel’s feature set translates directly into more closed deals and more revenue per lead. Start the GoHighLevel 14-day free trial to test the full platform.

How Does Builderall Compare to ClickFunnels?

Builderall and ClickFunnels target overlapping but different audiences. ClickFunnels, co-founded by Russell Brunson in 2014, is a dedicated sales funnel builder priced at $97–$297/month that focuses on funnel creation, email automation (Actionetics/Follow-Up Funnels), affiliate management (Backpack), and marketing education. Builderall offers more total tools at a lower price but with less depth in funnel strategy and no equivalent to Russell Brunson’s marketing education ecosystem (DotCom Secrets, Traffic Secrets, One Funnel Away Challenge).

The key comparison points: ClickFunnels has better funnel templates, better conversion-focused training, and a more polished funnel-building experience. Builderall includes more tools (webinars, heat maps, chatbots, video hosting) at a lower price. Neither platform matches GoHighLevel’s CRM, SMS, voicemail, pipeline, scheduling, and reputation management capabilities. For a detailed head-to-head analysis, read our ClickFunnels vs Builderall in-depth comparison.

How Does the Builderall Affiliate Program Work?

Builderall’s affiliate program — called the Leveraged Partner System — is one of the most aggressively compensated affiliate programs in the SaaS (Software as a Service) industry. The Builderall affiliate program uses a two-tier commission structure:

Tier 1 (Direct Referrals): Affiliates earn 100% commission on the first month’s payment for every new subscriber they refer, then 30% recurring monthly commission for as long as that subscriber remains active. This means referring a single Premium plan subscriber ($69.90/month) earns $69.90 in the first month, then $20.97/month recurring — accumulating to $300.57 in the first year per referral.

Tier 2 (Sub-Affiliate Referrals): Affiliates also earn commissions when people they recruited as affiliates make their own sales — creating a leveraged, multi-level income stream.

Dream Car Bonus: Affiliates who reach and maintain 100 active referred subscribers receive a $500/month bonus toward a vehicle of their choice — modeled after ClickFunnels’ similar “Dream Car” incentive program.

To access the Builderall affiliate program, you need to purchase the affiliate/partner add-on separately — it is not automatically included with any Builderall subscription plan. This is an additional cost on top of your chosen Builderall plan.

For comparison, GoHighLevel’s affiliate program also offers competitive recurring commissions, and the GoHighLevel Agency Pro plan ($497/month) additionally enables a SaaS reseller model — white-label the entire platform, set your own pricing, and earn the full margin between GoHighLevel’s cost and what you charge clients. This SaaS reseller approach typically generates significantly higher per-client lifetime value than traditional affiliate commissions. Read our full GoHighLevel review for details on the reseller model.

Who Should Use Builderall vs GoHighLevel?

Choose Builderall If:

Your budget is strictly under $70/month and you need maximum tool variety at the lowest possible price
You primarily need a website builder with basic funnel capability and email marketing
Webinar hosting is a critical feature and you want it included in your subscription
You are a beginner exploring digital marketing tools and want a low-risk free plan to start
You want to promote the platform through a high-commission affiliate program as a primary income strategy
You are building simple lead capture funnels and basic email sequences without complex multi-channel follow-up requirements

Choose GoHighLevel If:

You need professional CRM with lead scoring, visual pipeline management, and deal tracking
Multi-channel lead follow-up (email + SMS + voicemail) is important to your sales process
You need automated appointment scheduling with no-show prevention
Online reputation management (Google reviews, Facebook reviews) impacts your business
You are a marketing agency that needs client sub-accounts, white-labeling, or SaaS reseller capability
You are a local service business, coach, consultant, or B2B company with a defined sales pipeline
You want to consolidate your marketing stack into one platform that handles the full lead-to-close workflow
You plan to scale and need enterprise-grade automation that grows with your business

Our recommendation: For businesses serious about growth, GoHighLevel is the stronger investment. The $27.10/month difference between Builderall Premium and GoHighLevel Starter pays for itself with the first additional deal you close through GoHighLevel’s CRM, pipeline tracking, and multi-channel follow-up automation. Start the GoHighLevel 14-day free trial to compare the platforms firsthand.

Frequently Asked Questions About Builderall

What is Builderall?

Builderall is an all-in-one digital marketing platform founded by Erick Salgado in 2011 that includes a drag-and-drop website builder, sales funnel builder, email marketing automation (MailingBoss), CRM, webinar hosting, chatbot builder, heat map analytics, e-commerce checkout, video hosting, and 50+ additional marketing tools in a single SaaS subscription starting at $14.90/month.

How much does Builderall cost per month?

Builderall pricing in 2025 ranges from free ($0/month with limited features) to $69.90/month for the Premium plan with unlimited access to all tools. The five paid tiers are: Builder ($14.90/month), Marketer ($29.90/month), Essential ($49.90/month), and Premium ($69.90/month). The Funnel Club add-on costs an additional $199 one-time fee on top of the Premium subscription.

Does Builderall have a free plan?

Yes. Builderall offers a free plan with no credit card required that includes up to 3 websites, 100 email subscribers, 1 GB disk space, the Cheetah drag-and-drop builder, blog app, unlimited visitors, and ticketing support. The free plan does not include custom domains, SSL, funnel builder, CRM, or most premium tools.

Is Builderall better than ClickFunnels?

Builderall offers more tools at a lower price ($69.90/month vs $97–$297/month), but ClickFunnels provides better funnel templates, a more polished funnel-building experience, and significantly better marketing education through Russell Brunson’s training ecosystem. For pure funnel building, ClickFunnels is better. For tool variety on a budget, Builderall provides more value. For a complete marketing platform, GoHighLevel outperforms both. Read our ClickFunnels vs Builderall comparison for the full breakdown.

Is Builderall better than GoHighLevel?

No — for most business use cases, GoHighLevel is the stronger platform. Builderall is cheaper ($69.90/month vs $97/month) and includes a few tools GoHighLevel lacks (webinar hosting, heat maps, pixel-perfect builder), but GoHighLevel includes full CRM with lead scoring, visual sales pipeline, two-way SMS marketing, ringless voicemail, appointment scheduling, reputation management, and advanced multi-channel automation — none of which Builderall offers. For businesses focused on lead conversion and revenue growth, GoHighLevel delivers more business-critical value.

What is the Builderall affiliate program?

Builderall’s affiliate program (Leveraged Partner System) pays 100% commission on the first month and 30% recurring monthly commission for direct referrals, plus second-tier commissions on sub-affiliate referrals. A $500/month “Dream Car” bonus is available for affiliates who maintain 100+ active referred subscribers. The affiliate program requires a separate purchase — it is not included with standard Builderall plans.

Can I build a website with Builderall?

Yes. Builderall includes two website builders — the Cheetah Builder (modern, responsive drag-and-drop editor) and the Pixel-Perfect Builder (precise pixel-positioning editor). Both support custom domains, SSL certificates, blog functionality, CDN hosting, and SEO meta tag editing. Builderall websites are functional for basic business sites and landing pages but may underperform dedicated builders like WordPress or Webflow on page speed and design flexibility.

Does Builderall include email marketing?

Yes. Builderall includes MailingBoss, a built-in email marketing platform with email broadcasts, drip sequences (autoresponder series), automation workflows, a drag-and-drop email editor, subscriber tagging and segmentation, and email analytics. Subscriber limits depend on your plan: 100 (Free/Builder), 5,000 (Marketer), 15,000 (Essential), or unlimited (Premium).

Does Builderall have a CRM?

Builderall includes a basic CRM starting at the Marketer plan ($29.90/month). It stores contact information, tags, and basic interaction history but lacks lead scoring, visual pipeline management, deal tracking, task management, activity timelines, and the advanced automation capabilities found in GoHighLevel’s CRM or dedicated CRM platforms like HubSpot and Salesforce.

Does Builderall have SMS marketing?

Builderall includes basic SMS functionality starting at the Marketer plan, but it is limited compared to GoHighLevel’s native two-way SMS and MMS marketing with automated sequences, conversation threading, and workflow triggers. Builderall does not include ringless voicemail drops or the ability to create multi-channel sequences that combine email, SMS, and voicemail in a single automated workflow.

Is Builderall good for agencies?

Builderall is not ideal for marketing agencies. It does not offer client sub-accounts, white-label branding, SaaS reseller mode, client reporting dashboards, or the multi-account management infrastructure that agencies need. GoHighLevel was designed specifically for agencies and includes unlimited sub-accounts, full white-labeling, SaaS reseller mode, snapshot templates for rapid client onboarding, and agency-specific automation tools.

What are the main disadvantages of Builderall?

Builderall’s primary disadvantages are: inconsistent individual tool quality across its 50+ features, slower page load speeds compared to optimized alternatives, no visual sales pipeline, no native multi-channel automation (email + SMS + voicemail), no reputation management, no white-label or agency reseller capability, a steep learning curve due to the sheer volume of tools, occasional platform stability issues during updates, and limited customer support response times.

What is the best alternative to Builderall?

GoHighLevel is the best Builderall alternative for businesses that need professional-grade CRM, multi-channel automation, pipeline management, and operational tools. ClickFunnels is the best alternative for focused funnel building with marketing education. Kartra ($99–$499/month) is a mid-range all-in-one alternative. Systeme.io is the best budget alternative with a free plan. See our full guide to the top marketing platform alternatives for detailed comparisons.

Can I migrate from Builderall to GoHighLevel?

Yes. Most Builderall assets — landing pages, funnels, email sequences, and contact lists — can be manually recreated or migrated to GoHighLevel. GoHighLevel does not offer a one-click Builderall import, but its snapshot templates and funnel builder make it relatively quick to rebuild your core funnels. Contact lists can be exported from Builderall as CSV files and imported into GoHighLevel’s CRM. For businesses making the switch, the GoHighLevel 14-day free trial gives you time to rebuild your essential assets before canceling Builderall.