ClickFunnels 2.0 Pricing 2026: How Much Does ClickFunnels Cost and Is It Worth It?
ClickFunnels 2.0 Pricing 2026: How Much Does ClickFunnels Cost and Is It Worth It?
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ClickFunnels 2.0 pricing starts at $97/month for the Startup plan and $297/month for the Pro plan, with both plans including a 14-day free trial and annual billing discounts that reduce monthly costs by approximately 27%. ClickFunnels 2.0, launched in late 2022 as a complete platform rebuild by co-founders Russell Brunson and Todd Dickerson, expanded beyond the original ClickFunnels 1.0 sales funnel builder into a broader all-in-one platform that now includes a full website builder, e-commerce store, blog publishing, online course builder, CRM (customer relationship management), workflow automation, membership and community features, the Backpack affiliate management system, and FunnelFlix training library – all built on top of the drag-and-drop funnel builder that made ClickFunnels famous. The short answer on whether ClickFunnels 2.0 pricing is worth it: ClickFunnels 2.0 delivers the best funnel building experience and marketing education in the industry, but at $97–$297/month it remains one of the more expensive all-in-one platforms – and it still lacks native SMS marketing, ringless voicemail, visual sales pipeline management, reputation management, and appointment scheduling with automated reminders. For the same $97/month as ClickFunnels Startup, GoHighLevel includes unlimited funnels, unlimited contacts, full CRM with visual pipeline, two-way SMS marketing, voicemail drops, appointment scheduling, reputation management, and multi-channel workflow automation – making it the better overall value for businesses that need more than funnel building.
How Much Does ClickFunnels 2.0 Cost Per Month? (Complete 2026 Pricing)
ClickFunnels 2.0 offers two main pricing plans with monthly and annual billing options. Here is exactly what each ClickFunnels 2.0 plan costs and includes:
ClickFunnels 2.0 Startup Plan – $97/month ($81/month billed annually)
The ClickFunnels 2.0 Startup plan at $97/month includes: 3 brand workspaces, 3 custom domains, 20 funnels, 100 pages, 1 website, 1 blog, 1 e-commerce store, 3 courses, 1,000 students, 10,000 contacts, basic CRM, Workflows (email automation, formerly Follow-Up Funnels), global products, A/B split testing, Share Funnels, integrated checkout with Stripe and PayPal, one-click upsells and downsells, order bumps, CF1 maintenance mode (access to legacy ClickFunnels 1.0 funnels), FunnelFlix training library, and 1 user seat.
Who it’s best for: Entrepreneurs building their first sales funnels, small businesses testing funnel-based marketing, and users who want access to ClickFunnels’ funnel builder and Russell Brunson’s marketing education without committing to the higher-tier plan. The 20-funnel, 10,000-contact, and 100-page limits are sufficient for businesses running a small number of focused funnel campaigns.
Key limitations: 20 funnels, 100 pages, 10,000 contacts, 1 user seat, no Backpack affiliate management system, no advanced analytics, and limited workspace count.
ClickFunnels 2.0 Pro Plan – $297/month ($248/month billed annually)
The ClickFunnels 2.0 Pro plan at $297/month includes everything in Startup plus: unlimited funnels, unlimited pages, unlimited contacts, unlimited courses and students, unlimited brand workspaces, 9 custom domains, 5 websites, 5 blogs, 5 e-commerce stores, Backpack affiliate management system (create and manage your own affiliate program), advanced real-time analytics dashboard, Customer Center (a self-service portal where customers manage their purchases, subscriptions, and course access), API access, priority support, and 5 user seats.
Who it’s best for: Established businesses running multiple funnel campaigns, affiliate marketers who need the Backpack system to manage affiliate programs, businesses with large contact lists needing unlimited contacts, and power users who need unlimited funnels, pages, and workspaces. The Pro plan is where ClickFunnels 2.0 becomes a genuine all-in-one platform rather than a limited funnel builder.
ClickFunnels 2.0 Annual Pricing Discounts
ClickFunnels 2.0 offers approximately 27% savings when billed annually instead of monthly. The Startup plan drops from $97/month to approximately $81/month ($972/year), and the Pro plan drops from $297/month to approximately $248/month ($2,976/year). Annual billing requires upfront payment for the full year. Both plans include a 14-day free trial regardless of billing frequency.
ClickFunnels 2.0 Pricing vs ClickFunnels 1.0 (What Changed)
ClickFunnels 1.0 originally offered three plans: a $19/month share funnel plan (extremely limited, eventually discontinued), the $97/month Standard plan (20 funnels, 100 pages, 20,000 visitors, 3 domains), and the $297/month Platinum plan (unlimited funnels, Follow-Up Funnels email automation, Backpack affiliate system, FunnelFlix, priority support). ClickFunnels 2.0 restructured pricing into two cleaner tiers while adding significantly more features to both plans – website building, e-commerce, blog publishing, course creation, CRM, and workflow automation that ClickFunnels 1.0 didn’t include at any price point. The $97/month entry price and $297/month pro price remained consistent through the transition, though what’s included at each tier expanded substantially.
ClickFunnels 2.0 Pricing vs Competitors
| Platform | Entry Price | Full-Feature | Contacts | Funnels | CRM Pipeline | SMS | Voicemail | Scheduling | Reputation Mgmt | White-Label |
|---|---|---|---|---|---|---|---|---|---|---|
| ClickFunnels 2.0 | $97/mo | $297/mo | 10K / Unlimited | 20 / Unlimited | Basic CRM | No | No | No | No | No |
| GoHighLevel | $97/mo | $297/mo | Unlimited | Unlimited | Full visual Kanban | Two-way native | Yes | Advanced | Automated | Yes |
| Kartra | $99/mo | $499/mo | 2,500–50K | Unlimited (Silver+) | No pipeline | Add-on | No | Yes | No | No |
| Systeme.io | $0/mo | $97/mo | 2K–Unlimited | 3–Unlimited | Basic contacts | No | No | No | No | No |
| Groove.cm | $0/mo | $299/mo | Plan-based | Plan-based | Basic (GroovePipe) | No | No | Yes | No | No |
| Keap | $249/mo | $349/mo | 1,500 (scales) | Landing pages only | Basic | Limited | No | Yes | No | No |
The critical comparison: ClickFunnels 2.0 Startup at $97/month vs GoHighLevel Starter at $97/month. At the same price point, GoHighLevel includes unlimited funnels, unlimited contacts, full CRM with visual sales pipeline, two-way SMS marketing, ringless voicemail drops, appointment scheduling with automated reminders, reputation management, and multi-channel workflow automation – all features ClickFunnels 2.0 doesn’t offer at any price. ClickFunnels 2.0’s advantages at $97/month are superior funnel templates, a more polished page editor, Russell Brunson’s marketing education through FunnelFlix, and the established ClickFunnels share funnel ecosystem.
What’s New in ClickFunnels 2.0? (Major Changes from 1.0)
ClickFunnels 2.0 is not an incremental update to ClickFunnels 1.0 – it is a complete platform rebuild. Russell Brunson and Todd Dickerson rebuilt the entire platform from the ground up to transform ClickFunnels from a focused funnel builder into a broader all-in-one business platform. Here are the major additions:
Full Website Builder
ClickFunnels 2.0 now includes a complete website builder – not just funnel pages. Users can create full multi-page websites with navigation, blog integration, and e-commerce – moving ClickFunnels from a funnel-only tool into competition with WordPress, Wix, and Squarespace. In ClickFunnels 1.0, building anything beyond funnel pages required external tools or workarounds.
E-Commerce Store Builder
ClickFunnels 2.0 includes a dedicated e-commerce store with product catalogs, shopping cart functionality, and integrated checkout. Global Products allow you to create products once and use them across multiple funnels and storefronts. This moves ClickFunnels into competition with Shopify and Groove.cm’s GrooveKart for simple e-commerce operations.
Blog Publishing
ClickFunnels 2.0 now includes a built-in blog – a content marketing tool that ClickFunnels 1.0 completely lacked. Users can publish blog posts with SEO meta tags, categories, and formatting. While not as powerful as WordPress for serious content marketing, it eliminates the need for a separate blog platform for basic content publishing.
Online Course Builder
ClickFunnels 2.0 includes a course builder for creating and selling online courses with module and lesson structures, video content embedding, student enrollment, drip content scheduling, and progress tracking. This competes with Kajabi, Teachable, Thinkific, and Systeme.io’s course hosting features. The Startup plan allows 3 courses with 1,000 students; the Pro plan allows unlimited courses and students.
CRM and Customer Center
ClickFunnels 2.0 adds basic CRM functionality – contact management, tags, segmentation, and interaction tracking. The Pro plan includes Customer Center, a self-service portal where customers can manage their own purchases, subscriptions, course access, and account details. While the CRM addition is a significant improvement over ClickFunnels 1.0 (which had no CRM at all), it remains basic compared to GoHighLevel’s full CRM with visual sales pipeline, lead scoring, smart lists, and multi-channel follow-up.
Workflow Automation (Upgraded from Follow-Up Funnels)
ClickFunnels 2.0 renamed and expanded “Follow-Up Funnels” into “Workflows” – a broader automation engine that triggers email sequences, tag management, pipeline actions, and internal notifications based on contact behavior, purchases, and funnel interactions. Workflows supports if/then branching logic for creating conditional automation paths. However, automation remains email-centric – ClickFunnels 2.0 does not support SMS triggers, voicemail automation, or multi-channel sequences combining email, SMS, and voicemail in a single workflow.
Community and Membership Features
ClickFunnels 2.0 includes community features alongside its membership hosting – allowing course creators and membership site owners to create discussion spaces, community engagement areas, and member interaction alongside their course content. This competes with Circle, Skool, and Kajabi’s community features.
Is ClickFunnels 2.0 Pricing Worth It in 2026?
ClickFunnels 2.0 pricing is worth it for a specific use case: businesses and entrepreneurs who prioritize funnel building as their primary marketing strategy and who value Russell Brunson’s marketing education ecosystem above all else. ClickFunnels still has the best funnel template marketplace, the most polished drag-and-drop page editor among funnel builders, the most comprehensive marketing education library (FunnelFlix with DotCom Secrets, Traffic Secrets, Expert Secrets, One Funnel Away Challenge, Funnel Hacking Secrets), the Backpack affiliate management system (Pro plan), and the strongest share funnel community. For entrepreneurs who learn best through Russell Brunson’s teaching style and who plan to build their entire business around funnel-based marketing, ClickFunnels 2.0 provides genuine value.
ClickFunnels 2.0 pricing is not worth it for businesses that need more than funnel building. At $97/month, the Startup plan limits you to 20 funnels, 100 pages, and 10,000 contacts – restrictions that growing businesses will hit quickly. At $297/month, the Pro plan removes these limits but costs the same as GoHighLevel’s Agency Unlimited plan, which includes everything ClickFunnels 2.0 offers plus full CRM with visual pipeline, two-way SMS, voicemail drops, appointment scheduling, reputation management, unlimited sub-accounts, and white-label SaaS reseller capability.
The fundamental question is: do you need a funnel builder, or do you need a business operations platform? If your answer is “funnel builder,” ClickFunnels 2.0 is the category leader. If your answer is “business operations platform that also builds funnels,” GoHighLevel delivers dramatically more capability at the same or lower price.
What Does ClickFunnels 2.0 Still Lack? (Critical Feature Gaps)
Despite the ClickFunnels 2.0 rebuild adding substantial new features, the platform still has critical gaps compared to GoHighLevel and other competitors:
No native SMS marketing. ClickFunnels 2.0 does not include two-way SMS conversations, automated SMS sequences, or text message marketing. SMS open rates average 98% vs 20% for email. GoHighLevel includes native SMS at every pricing tier.
No ringless voicemail. ClickFunnels 2.0 does not support automated voicemail drops. GoHighLevel includes ringless voicemail natively.
No visual sales pipeline. ClickFunnels 2.0’s CRM is basic contact management – it does not include a Kanban-style visual sales pipeline for tracking deals through stages. GoHighLevel includes a full visual pipeline at every tier.
No appointment scheduling. ClickFunnels 2.0 does not include a built-in calendar or scheduling system with automated reminders. GoHighLevel includes full scheduling with round-robin booking and multi-channel reminders.
No reputation management. ClickFunnels 2.0 does not include automated Google review requests, review monitoring, or review response management. GoHighLevel includes automated reputation management at every tier.
No white-label or agency SaaS reseller mode. ClickFunnels 2.0 cannot be rebranded and resold as your own SaaS platform. GoHighLevel’s Agency Pro plan ($497/month) includes full white-label capability and unlimited sub-accounts.
No native video hosting. ClickFunnels 2.0 does not host videos natively – video content must be embedded from YouTube, Vimeo, Wistia, or other external hosts. Kartra and Groove.cm include native video hosting.
No built-in helpdesk. ClickFunnels 2.0 does not include customer support ticketing. Kartra includes a built-in multi-agent helpdesk.
ClickFunnels 2.0 vs GoHighLevel: Same Price, Different Platforms
The most important pricing comparison for ClickFunnels 2.0 is against GoHighLevel – both platforms offer their entry-level plans at $97/month and their expanded plans at $297/month. Here is what you get at each identical price point:
| Feature | ClickFunnels 2.0 ($97/mo) | GoHighLevel ($97/mo) | Winner |
|---|---|---|---|
| Funnels | 20 | Unlimited | GoHighLevel |
| Pages | 100 | Unlimited | GoHighLevel |
| Contacts | 10,000 | Unlimited | GoHighLevel |
| CRM | Basic | Full CRM with lead scoring | GoHighLevel |
| Visual Sales Pipeline | No | Kanban pipeline with deal values | GoHighLevel |
| SMS Marketing | No | Two-way SMS + MMS | GoHighLevel |
| Ringless Voicemail | No | Automated voicemail drops | GoHighLevel |
| Appointment Scheduling | No | Full calendar + round-robin | GoHighLevel |
| Reputation Management | No | Automated review requests | GoHighLevel |
| Email Automation | Workflows (email-only) | Multi-channel (email + SMS + voicemail) | GoHighLevel |
| Funnel Templates | Extensive marketplace | Good library | ClickFunnels |
| Page Editor Polish | Best-in-class | Good | ClickFunnels |
| Marketing Education | FunnelFlix (Russell Brunson) | Basic training | ClickFunnels |
| Share Funnels | Yes (strong ecosystem) | Yes (snapshots) | ClickFunnels |
| E-Commerce Store | Yes (new in 2.0) | Invoicing | ClickFunnels |
| Blog | Yes (new in 2.0) | Yes | Tie |
| Course Builder | Yes (3 courses / 1,000 students) | Yes | Tie |
At $97/month, GoHighLevel wins on 10 of 16 categories – including every revenue-critical operational capability (CRM, pipeline, SMS, voicemail, scheduling, reputation management). ClickFunnels 2.0 wins on funnel template quality, page editor polish, marketing education, share funnel ecosystem, and e-commerce store capability. The platforms serve different primary needs: ClickFunnels 2.0 is the best funnel-centric marketing platform; GoHighLevel is the best business operations platform that also builds funnels.
Who Should Pay for ClickFunnels 2.0?
Choose ClickFunnels 2.0 Startup ($97/month) If:
- You are learning funnel building and want access to the best funnel templates, the most polished page editor, and Russell Brunson’s marketing education through FunnelFlix
- You plan to build 20 or fewer focused sales funnels and don’t need unlimited pages or contacts
- Russell Brunson’s marketing frameworks (DotCom Secrets, Traffic Secrets, Expert Secrets, Hook-Story-Offer, Attractive Character, Soap Opera Sequence, Epiphany Bridge) are central to your marketing approach
- You primarily sell digital products through funnel-based checkout sequences with upsells, downsells, and order bumps
- You want to test ClickFunnels 2.0’s new features (website builder, e-commerce, blog, course builder) alongside the established funnel builder
Choose ClickFunnels 2.0 Pro ($297/month) If:
- You need unlimited funnels, unlimited pages, and unlimited contacts
- You need the Backpack affiliate management system to run your own affiliate program
- You want Customer Center for customer self-service portal functionality
- You run multiple businesses needing multiple brand workspaces and domains
- You need 5 user seats for team collaboration
Choose GoHighLevel ($97/month) Instead If:
- You need CRM with visual sales pipeline and deal tracking
- Multi-channel lead follow-up (email + SMS + voicemail) is critical for your sales process
- You need appointment scheduling with automated reminders and no-show follow-up
- Reputation management (automated Google review requests) impacts your business
- You are an agency needing white-label SaaS reseller capability and client sub-accounts
- You want unlimited funnels, unlimited contacts, and unlimited pages at $97/month (vs ClickFunnels’ limited Startup plan)
- You are a service business, local business, coach, consultant, or B2B company where phone and text communication drives sales
Our recommendation: Study Russell Brunson’s marketing education – read DotCom Secrets, Traffic Secrets, and complete the One Funnel Away Challenge – because Brunson’s frameworks are the best marketing education available. Then build your business on GoHighLevel because it delivers the operational tools (CRM, SMS, pipeline, scheduling, reputation management) that actually convert the leads your funnels generate. Start the GoHighLevel 14-day free trial to compare the platforms side by side.
ClickFunnels 2.0 Related Products and Pricing
ClickFunnels 2.0 is part of a broader ecosystem of products created by Russell Brunson. Understanding this ecosystem helps contextualize the total ClickFunnels investment:
One Funnel Away Challenge – a 30-day guided funnel building program with daily coaching from Russell Brunson, Julie Stoian, and guest coaches. Teaches the foundational frameworks for building your first profitable funnel. Historically priced at $100 for the challenge plus physical materials.
Funnel Hacking Secrets – a bundled offer that includes 6 or 12 months of ClickFunnels 2.0 access at a discounted rate plus additional training. The 12-month Funnel Builder Secrets package includes Funnel Hacks Master Class, Funnel Builder Secrets Training, Traffic Secrets Membership, and access to Funnel Scripts.
DotCom Secrets – Russell Brunson’s foundational book on sales funnel strategy, funnel architecture, and online marketing psychology. Covers the Attractive Character framework, Soap Opera Sequences, Epiphany Bridge, and funnel stacking strategies.
Traffic Secrets – Russell Brunson’s book on traffic generation, covering the Dream 100 strategy, content marketing for traffic, paid advertising, and building a consistent traffic machine.
Funnel Hacker Cookbook – a physical book with 22 funnel “recipes” showing specific funnel architectures for different business models and goals.
Funnel Scripts – an AI-powered copywriting tool co-created by Russell Brunson and Jim Edwards. Generates sales copy, headlines, email sequences, ads, and webinar scripts based on fill-in-the-blank templates. Pricing includes a $297 one-time plan and monthly subscription options.
FunnelFlix – included in ClickFunnels 2.0 subscriptions. A training library with courses, documentaries, and tutorials from Russell Brunson, Tony Robbins, Jay Abraham, and other marketing educators.
Frequently Asked Questions About ClickFunnels 2.0 Pricing
How much does ClickFunnels 2.0 cost per month?
ClickFunnels 2.0 costs $97/month for the Startup plan (20 funnels, 100 pages, 10,000 contacts) or $297/month for the Pro plan (unlimited funnels, unlimited pages, unlimited contacts, Backpack affiliate management, Customer Center, 5 user seats). Annual billing reduces costs by approximately 27%.
Does ClickFunnels 2.0 have a free trial?
Yes. ClickFunnels 2.0 offers a 14-day free trial on both plans. A credit card is required, and the trial auto-converts to a paid subscription after 14 days if not canceled.
What is the difference between ClickFunnels 1.0 and ClickFunnels 2.0?
ClickFunnels 2.0 is a complete platform rebuild – not an incremental update. Major additions include a full website builder, e-commerce store, blog publishing, online course builder, basic CRM, Workflow automation (expanded from Follow-Up Funnels), Customer Center, community features, and global products. The funnel builder, Backpack affiliate system, FunnelFlix, and share funnels carried over from 1.0 with improvements.
Is ClickFunnels 2.0 better than ClickFunnels 1.0?
Yes – ClickFunnels 2.0 includes everything from 1.0 plus website building, e-commerce, blogging, course creation, CRM, and expanded automation. Users with existing 1.0 accounts can access their legacy funnels through CF1 maintenance mode in the Startup plan.
Is ClickFunnels 2.0 worth $97 per month?
ClickFunnels 2.0 at $97/month is worth it if you primarily need a premium funnel builder with the best templates, polished editor, and Russell Brunson’s marketing education. It is not worth it if you need CRM, SMS marketing, sales pipeline, scheduling, or reputation management – GoHighLevel includes all of these at the same $97/month price with unlimited funnels and unlimited contacts.
Is ClickFunnels 2.0 better than GoHighLevel?
ClickFunnels 2.0 has better funnel templates, a more polished page editor, and superior marketing education (FunnelFlix, Russell Brunson’s frameworks). GoHighLevel has a better CRM, visual sales pipeline, native SMS marketing, ringless voicemail, appointment scheduling, reputation management, and multi-channel workflow automation – all at a lower or equal price. ClickFunnels 2.0 is the better funnel builder; GoHighLevel is the better business operations platform.
Can I get ClickFunnels 2.0 cheaper than $97/month?
Annual billing reduces the Startup plan to approximately $81/month and the Pro plan to approximately $248/month. The Funnel Hacking Secrets and Funnel Builder Secrets bundles sometimes offer ClickFunnels 2.0 access at discounted effective monthly rates when purchasing 6 or 12-month packages. The 14-day free trial provides zero-cost access to evaluate the platform before committing.
Does ClickFunnels 2.0 include email marketing?
Yes. ClickFunnels 2.0 includes Workflows (formerly Follow-Up Funnels) – an email automation system with behavioral triggers, drip sequences, tag-based segmentation, and if/then branching logic. The Pro plan ($297/month) provides the most comprehensive email automation capabilities. ClickFunnels does not include SMS or voicemail automation.
Does ClickFunnels 2.0 include affiliate management?
Yes, but only on the Pro plan ($297/month). The Backpack affiliate management system allows you to create and manage your own affiliate program – set commission rates, track affiliate performance, manage payouts, and provide affiliates with tracking links. The Startup plan does not include Backpack.
What is FunnelFlix?
FunnelFlix is ClickFunnels’ built-in training library included with every subscription. It contains courses, tutorials, and documentaries from Russell Brunson, Tony Robbins, Jay Abraham, and other marketing educators covering funnel building, traffic generation, copywriting, marketing psychology, and business strategy. FunnelFlix is one of the most comprehensive marketing education resources available on any platform.
What happened to the ClickFunnels $19 plan?
ClickFunnels’ former $19/month share funnel plan was discontinued. The lowest current ClickFunnels 2.0 pricing is the $97/month Startup plan (or approximately $81/month with annual billing).
Related Resources
- ClickFunnels 2.0 Free 14-Day Trial
- GoHighLevel Free 14-Day Trial
- ClickFunnels Review: Full Platform Breakdown
- GoHighLevel Review
- Top ClickFunnels Alternatives (Better and Cheaper)
- ClickFunnels vs Builderall Comparison
- ClickFunnels vs Leadpages
- One Funnel Away Challenge Review
- Funnel Hacking Secrets
- Funnel Scripts Pricing
- DotCom Secrets (Free Book)
- Traffic Secrets (Free Book)
- Funnel Hacker Cookbook (Free)
- 9 Sales Funnel Software Options
