Top ClickFunnels Alternatives (Better And Cheaper)
List of the Best ClickFunnels Alternatives

Best Clickfunnels Alteratives
If you’re a private business owner, real estate agent or business owner of some kind, you’re most likely knowledgeable about the online digital marketing engine, ClickFunnels. funnels. It assists you assemble a sticky landing page and automated sales funnel for any kind of company, with lots of templates and digital features to help you along the method.
As always, I never hook you guys with click-bait and like to like to give you the best content first. The best alternative to Clickfunnels (If we are talking about the tool) is GoHighlevel. GoHighlevel does everything Clickfunnels does, and way more for the same price. Check out Clickfunnels pricing plan and take the chance to get a discount coupon. Not only do you get a funnel builder, but it’s actually already integrated with a CRM, SMS marketing, Email marketing, voice mail marketing, billing, pipeline management, reputation management, and the ability to automate *literally everything*. In fact, GoHighlevel outright CRUSHES Clickfunnels along with the 9 other alternatives on the market because of it’s pricing and potency.
Before we tried GoHighlevel, our agency’s biggest concern was that we were wondering if it would be a “jack of all trades and master of none” and fortunately, it was far superior in everything that it did compared to the other tools and ended up saving us money rather than costing anything.
Our favorite feature is that we get to integrate all of the things we mentioned above, for every client our agency has, without the cost going up and without doing any extra work because GoHighlevel is clone-able. Meaning, in 1 click, we can duplicate our loadouts across all of our clients, thus making it super scalable. In fact, if you do decide to try the 14 day free trial of GoHighlevel, we’ll clone our account/templates into yours. You can use any of these links to get access to it.
Should You Try Clickfunnels Anyways (Important)!
The tool itself isn’t impressive, but the education that comes with Clickfunnels is legendary for you can also sign up for some of its training guide like One Funnel Away Obstacle. Russell’s free books are comparable to multi-thousand dollar courses and infact, have served as the foundation for what many of the “gurus” out there are teaching. Funnel Scripts is developed by ClickFunnels parent business, Etison LLC and Russell Brunson, so a great deal of the style looks the very same. This software is available in different Funnel Scripts pricing plans and see if you can get it at $297 plan. You may also check our Clickfunnels review to get insights of a personal experience with Clickfunnels. And so our suggestion is this: Get GoHighlevel for the tool but Clickfunnels for the marketing knowledge.
GoHighlevel Free 14 Day Trial: Click Here
Read our GoHighlevel Review Here: https://blackswanmedia.co/go-highlevel-review/
What Are the Best ClickFunnels Alternatives?
It provides you a lot of freedom in producing standalone landing pages or fully customizing your functions – funnels. It’s created to work well with other features or tools, unlike ClickFunnels, which requires you to use their own expensive tools. Unfortunately, at the same time, it doesn’t have many of it’s own features, rather offering a simplistic and nearly single-use tool. Funnel hacking secrets will inform you on how to build sales funnels more effectively. If you want to learn more, you may refer to Funnel Hacker Cookbook.
Nevertheless, using Unbounce with these tools is still typically cheaper than ClickFunnels. ClickFunnels offers a lot of different services and is an extremely broad platform. If you’re not trying to find that specifically, then Unbounce may be more your speed.. Much less expensive than Clickfunnels ($ 79 $159, instead of $97 $297). Does not force you to stay with landing page templates. Incorporates quickly with other tools and features. Great at producing landing pages. Really simple and effective drag and drop builder. No included e-mail marketing or project management. Less general functions. Poor checkout page and shopping cart support Instapage is a landing page tool, extremely comparable to Unbounce.
Much of the other pros and cons are the very same, but Instapage stands out with their heatmap feature a function that lets you view activity on your site in the form of a heat map that helps you develop around your consumer’s experience. Other sophisticated testing metrics are likewise offered.
They both have really powerful landing page builders, and it may wind up coming down to personal choice between the 2 for ease of use or interface.. Better user interface than even Unbounce. Integrates quickly with WordPress and other tools. High quality landing page development. Heatmap and A/B screening. Very easy and powerful drag and drop home builder. Fewer overall functions. Few built-in images, needing you to find your own. Poor checkout page and shopping cart assistance Leadpages, often compared to Clickfunnels is another tool mainly concentrated on having the ability to build the best landing page.
For one, there are 2 various editors one for beginners, and one for experts (funnels). This makes it more flexible for brand-new users. It also has the capability to open pop-ups on any page. Leadpages is great for novices or brand-new designers who aren’t prepared to make the type of investment a more expensive editor would need, however are still trying to find a quality way to produce pertinent and beneficial sites for their business.
How to Choose The Best ClickFunnels Alternative for Yourself
One of the greatest differences is that Thrive doesn’t host the website for you, which suggests you require to purchase your own extra hosting service. This isn’t a huge disadvantage, as Thrive is less expensive enough that spending for the included hosting service is still far less pricey than spending for ClickFunnels, and there are benefits to being in charge of hosting the site yourself.
Aside from the hosting issue, though, Prosper Themes is comparable to ClickFunnels in regards to general functionality. Though it needs to be utilized with WordPress, it offers the very same focus on the total funnelling, with e-mail and checkout page support along with whatever else. It does not have quite as numerous features as ClickFunnels, but it does have a more powerful and more affordable testing strategy that helps you understand your consumer’s requirements – funnels. You may also check some sales funnel software options to build and manage your funnels.
They both emphasize work on the total sales funnel itself, unlike a lot of the other choices on this list. PipeDrive has more functions, more combination assistance, and is much cheaper overall, although it focuses less online page advancement. funnels. Though they do not have a phone-based customer service system, their customer care is considered to be top notch.
PipeDrive has won numerous Expert’s Option Awards for sales pipeline service, which are a testament to it’s ability to supervise the whole sales funnel pipeline, if not it’s capability to set up the different parts of the webpages (funnels).. Their most pricey strategy is half of ClickFunnels’ least costly plan. More functions. More support for combination. Expert’s Option Award for sales pipeline service. Less webpage focus. No phone customer service 10 Minute Funnels is really similar to ClickFunnels.
The distinctions boil down to minutae 10 Minute Funnels is newer, with more user-friendly streaming visual interfaces, but ClickFunnels is better known and older, with its’ own legion of diehard fans.. More recent, more instinctive user interface. Restrictionless for only $197 regular monthly. More focused. No native affiliate or autoresponder option. Younger, smaller sized consumer base Copper is a cloud-hosted CRM (previously named ProsperWorks) that puts the funnel in sales funnel.
How Much Do ClickFunnels Alternatives Usually Cost?
They enable you to build an entire marketing funnel (including landing pages and popups and webinars) from one platform then enable you to automate it all. If you wish to be able to change your e-mail marketing platforms, then go with ClickFunnels. Their platform integrates with almost all the popular e-mail marketing platforms out there including GetResponse.
leadpages.net LeadPages intends to simplify the process of structure landing pages as much as possible. Pick from over 200 free templates or buy one from their marketplace that has thousands more to use. is a sophisticated which includes a suite of functions that ensure that the pages transform, and make you money.
All their templates have actually been tested and are proven to transform. You get over 200 free templates to select from so you never ever need to begin from scratch. Leadpages only allows you to construct landing pages, not whole complex and automated marketing and sales funnels. If you desire to be able to manage your whole funnel from one platform, choose ClickFunnels – funnels.
instapage.com Instapage’s consumer base sees approximately 22% conversion rate with their landing pages. funnels. Deals tools and a lot of features to help you easily construct and optimize your landing pages. Instapage offers an extremely easy platform that is easy to discover and start utilizing from the get-go. Unlike many of the other landing page home builders in this list, Instapage’s interface is the most basic of all and the easiest to find out.
Cheap ClickFunnels Alternatives (That Are Cheaper Than ClickFunnels Itself)
It offers you a great deal of flexibility in creating standalone landing pages or completely customizing your functions. It’s developed to work well with other features or tools, unlike ClickFunnels, which requires you to use their own costly tools. Regrettably, at the exact same time, it doesn’t have many of it’s own functions, instead using a simplified and nearly single-use tool.
Nevertheless, using Unbounce with these tools is still typically cheaper than ClickFunnels. ClickFunnels offers a lot of different services and is a very broad platform. funnels. If you’re not trying to find that particularly, then Unbounce might be more your speed (funnels).. Much cheaper than Clickfunnels ($ 79 $159, rather than $97 $297). Does not require you to stay with landing page templates. Integrates easily with other tools and features. Good at producing landing pages. Really easy and powerful drag and drop builder. No included e-mail marketing or campaign management. Fewer general features. Poor checkout page and shopping cart support Instapage is a landing page tool, very similar to Unbounce.
Much of the other advantages and disadvantages are the same, however Instapage stands apart with their heatmap function a feature that lets you view activity on your site in the form of a heat map that helps you design around your client’s experience. Other sophisticated testing metrics are also readily available.
They both have very effective landing page home builders, and it might wind up coming down to personal preference between the two for ease of usage or interface.. Much better user interface than even Unbounce. Integrates quickly with WordPress and other tools. High quality landing page production. Heatmap and A/B testing. Extremely simple and powerful drag and drop home builder. Less general functions. Not many built-in images, requiring you to discover your own. Poor checkout page and shopping cart support Leadpages is another tool mostly concentrated on being able to develop the best landing page.
For one, there are 2 different editors one for beginners, and one for specialists. This makes it more flexible for brand-new users. It likewise has the capability to open pop-ups on any page. Leadpages is good for novices or new developers who aren’t ready to make the type of investment a more expensive editor would need, but are still looking for a quality way to produce appropriate and helpful websites for their service.
The 9 Best ClickFunnels Alternatives Other Than GoHighlevel
ClickFunnels Alternative #1: Systeme.io
All tracking code enters into one bracket, which can be untidy and complicated and uses to all. Systene.io is an excellent newbie all in one marketing tool and platform for your online business. With similar features as ClickFunnels, how does it compare to one of the first tools of that kind, you might ask?Personally, I see these two as 2 sides of the same coin.
What do I mean by that? ClickFunnels has an industrialized webpage editor, easy, and a dashboard that is easy to understand. Like. But, ClickFunnels went even more in allowing combinations like Google Tag Manager tracking and Facebook Pixel which will allow you to establish custom-made audience tracking, personalizing the tracking for every single funnel you develop.
Then, next time they connect with my brand name, I make sure their experience is far better because I know what they desire and what to serve them. Also, they’ve included email and Facebook marketing automation to conserve you time and cash. All these functions reflect the month-to-month retainer for ClickFunnels. funnels.
If you want to learn more on all in one marketing platforms, read my GrooveFunnels Evaluation where I go in-depth to compare all the tools readily available. The great feature of this easy to use user interface is that it does not cost a fortune, and it assists you accomplish a lot. The start-up strategy costs $27 per month, the webinar plan is priced at $47 each month, while the business strategy costs $97 monthly.
Likewise, if you are someone seeking to offer a couple of products only, with an affiliate marketing program alongside, however, you have come to the best location. If you wish to level up and have the capability to do your own combinations and control every little detail, then possibly the platform may not be ideal due to the fact that has integrated integration (funnels).
Okay, we have actually come at bay with my, guys. Offered the price and the sheer spectrum of tools and features included within this powerhouse, I would definitely advise this product – funnels. I comprehend the battle of handling numerous tools and being all over the location utilizing various apps for various things and performing numerous payments a month every month and I understand it can be overwhelming, not to point out the time it eats away.
ClickFunnels Alternative #2: DropFunnels
If your website does not appear friendly in the eyes of Google, your service will suffer, and it will never ever reach its max capacity – funnels. Having that in mind, it’s excellent to understand that Dropfunnels have actually taken things one action further and made it possible for you to fine-tune your site and make it appear legit in the eyes of search engines like Google, Bing, and so on.
Commissions are paid on the very first day of monthly, and you should surpass the minimum of $100 in commissions to get paid. funnels. You can sign up for their affiliate program utilizing this link. You can have the best tool within your reaches, but if you do not understand how to use it, then it’s quite much worthless.
In all fairness, the training materials weren’t that big of a deal, however they were ample to help me begin with the platform. If you’re serious about funnels and want to know more about them than I recommend you pick a complimentary book copy of Russel Brunson’s book Dotcom Secrets (funnels).
It’s a book that I recommend to everyone that has a conversion-focused frame of mind and wishes to find out more about the secrets of drawing in dream customers. I always advise my readers that support is the very first thing to look at when wishing to purchase something. At some time down the line, you’re going to get stuck, and you’ll require someone to talk with.
This sort of sucks because you may have to wait an hour before you get the answer that you were trying to find. Although their assistance is not that bad, it can be improved with a 24/7 live chat. They also have a Facebook Assistance Group that you can rapidly become a member and ask all of your concerns there.
If it were me, I would avoid the ticket support and ask my concerns straight in the group. It resembles comparing a dwarf to a giant, but hey, even elephants can in some cases get frightened by mice. I think you’ll be happy to know that I was surprised when I discovered out that the Drop funnels pages open much faster than the Clickfunnels ones.
ClickFunnels Alternative #3: GrooveFunnels
Curious about the brand-new tool, GrooveFunnels, that’s expected to help you develop sales funnels and grow your online business? Well, you have actually concerned the right location. At ClickFunnels, we have actually helped more than 70,000 business owners build high-converting sales funnels. Numerous those individuals have ended up being millionaires and joined our Two Comma Club! (funnels).?.!! We pride ourselves on offering a service that helps entrepreneurs methodically grow their businesses online.
GrooveFunnels is an all-in-one tool that enables users to develop sales funnels, landing pages, and websites to offer items online. It’s a new tool that getting a great deal of exposure. This is partly since a GrooveFunnel subscription provides users access to a large swath of various functions GroovePages, GrooveSell, and GrooveMail, for example.
Mike Filsaime is the CEO of GrooveDigital, which owns GrooveFunnels. He is an acknowledged leader in the internet marketing world (funnels). He’s also a consultant, author, speaker, software developer, and digital online marketer. Other leaders of business consist of John Cornetta, Mattijs Naus, and Matt Serralta Like we discussed earlier, GrooveFunnels uses a big suite of tools for digital marketers.
We’ll go over the details of that in the prices section. However initially, here’s a quick summary of each marketing tool that GrooveFunnels deals. This tool enables you to construct landing pages, sites, and sales funnels. This tool gives you access to GrooveFunnels payment gateways. You can sell physical items, digital products, memberships, or subscriptions.
You can get 20% recurring commissions on people who you get registered. This is GrooveFunnel’s email marketing service and CRM. It consists of the capability to tag customers, automate series, do text and voice broadcasting, and other email service provider features you ‘d expect. This tool allows GrooveFunnels users to develop and manage membership sites.
This tool permits GrooveFunnels users to submit and host video material right on their landing pages. This tool enables you to collect, arrange, and contact email leads. This is a feature that’s not available on GrooveFunnels complimentary plan. Tests are an excellent way to grow your e-mail list. And GrooveQuiz is a tool that allows you to construct and incorporate tests into your sales funnels.
ClickFunnels Alternative #4: Kartra
Kartra costs you way less in contrast to if you needed to purchase all the required software individually from different software providers. While the majority of services do work under a spending plan, Kartra’s various rates strategies that include the Beginner Plan, Silver Strategy, Gold plan, and the Platinum plan can be evaluated and evaluated to see which one matches your company the very best.
Kartra will serve as a crucial asset for your organization, helping you obtain an all-in-one plan that will conceal a major portion of your online service associated locations. Kartra accommodates all kinds of online company requirements for clients and, therefore, makes it your first option when picking a sales funnel builder for your organization.
Kartra can aid you in doing so through their handy software application. If you want to develop a new hosting page, Kartra can do it for you without much hassle and make your online company running continually without providing any break in between the transition of altering software application – funnels. Source: Kartra Funnel building is among the main concerns for companies when moving their company online into a proper eCommerce channel.
Kartra helps you link the different pillars for a company, that includes connecting pages, optin types, checkout alternatives, emailing, lead tagging and other related features. Source: Kartra Affiliate management is one of the many services that Kartra provides. It helps you keep a track of your affiliates and manages their information effectively.
You can establish a commission system for your affiliates and their payment turning point can be attained appropriately. You can also choose to review any of your affiliates by hand by just showcasing a signup kind that will help you know your affiliates better. Through your affiliate’s management supplied by Kartra, you can remain connected with your associated companies through a separate emailing list developed for affiliates only.
You can even produce various commission tiers for different affiliates. A few of the choices consist of standard affiliates, VIP, and so on. funnels. Source: Kartra Marketing is an important element of a company and an organization is not expected to do good without marketing its product or brand. And since the competition is increasing among services, the requirement to have a good marketing automation system is what every fantastic organization requirements.
ClickFunnels Alternative #5: Builderall
Clickfunnels is often compared to Builderall, an all-in-one web style and digital marketing platform that will enable you to produce and grow an online business. Whether you are a business owner simply starting a service venture, a start-up or small company, or a company seeking to grow on an international scale, Builderall has the tools you need for online success.
By the end of reading, you will know whether Builderall is the very best suitable for your next project. Let’s begin Whatever your organization idea, Builderall can help you bring it to life with its complete online company home builder and marketing platform. Builderall boasts it includes all the tools and functions you require to produce an effective company, so you will not have to look anywhere besides the Builderall platform.
This will conserve you money and time looking into and investing in a wide selection of tools that don’t always incorporate, and that all require to be discovered and run independently – funnels. However is Builderall really as impressive as it sounds? Let’s now take an in-depth take a look at its leading features to see exactly what it is providing Builderall is for anybody who wishes to produce an online company.
All of the functions mentioned below are offered on the Builderall Business plan. Nevertheless, if you are thinking about either the Web Presence or the Digital Marketing plan, then you need to check which functions and tools are offered with these packages prior to purchasing. (Costs and plans will be covered even more on in this post).
The Builderall CDN network likewise boasts servers in 5 continents, guaranteeing quick loading speeds and high uptime. As Builderall is a hosted solution, all maintenance, security, and backup concerns are taken care of for you, so you can focus exclusively on your company (funnels). You can also register approximately 15 domains and unlimited bandwidth and visitor numbers are included in each strategy.
This gives you control over the look of your site across all devices, however does suggest that you need to invest extra time designing your site’s design for each home appliance. funnels. If you would rather design your website once, and let Builderall look after ensuring your website is responsive on all gadgets, then you need to utilize the Drag and Drop Responsive Home Builder.
ClickFunnels Alternative #6: OptimizePress
You desire to build high transforming landing pages with WordPress. However which plugin should you use? Among the most popular plugins on the market is OptimizePress. In this OptimizePress evaluation, I’m going to share whatever you require to understand about the new variation of the plugin. Let’s have a look: Let’s be clear.
It’s function, firstly, is for developing landing pages. You can use OptimizePress on posts, sure, but that’s not it’s main focus. And, that is a good idea. Here’s why: Plugins that are mostly page home builders cater more to the requirements of designers, which varies greatly from my requirements as a marketer & optimizer.
And I desire (well, requirement) the functions on the development roadmap to line up with my need to enhance. For instance, including brand-new functions like motion effects and sliders will not assist me reach my objectives. They benefit web designers, however they’re not helpful for me. The very same chooses templates.
With most page builders, I discover myself constructing each page from scratch which is time consuming. Too time consuming. So, if you remain in a similar scenario to me OptimizePress could be a fantastic fit. Now, let’s have a look at how good OptimizePress 3 is When signed up, you’ll be able to download the OptimizePress dashboard plugin. funnels.
It’ll permit you to install & trigger all the other items. You can also create your landing pages, set up integrations with your email company, and tweak which scripts are loaded on landing pages for better performance, and more – funnels. There’s not too much to state here. The dashboard is quite lean which’s an excellent thing.
Ok, so, I have actually simply pulled up a random template for a lead gen page (more on design templates in a moment.) you can also utilize a blank template if you prefer. Now, the very first thing we can see is the user interface is tidy, with a good “WYSIWYG” style preview of the landing page.
The user interface is uncluttered and does not feel overwhelming unlike a great deal of other editors. Editing your landing page is as simple as clicking the aspect you desire to edit. Clicking bring up an overlay with pertinent options: The choices bar along the leading modifications when you do this so you see a type of breadcrumbs navigation so you can quickly select other elements/sections to modify.
ClickFunnels Alternative #7: SamCart
Are you preparing to establish an online shop? If so, you may be looking for tools to use to help you out and if you have, you have actually most likely stumbled upon details about two of the most typically utilized tools, ClickFunnels and SamCart. A lot of people desire comparisons between the two, butThese 2 products don’t really do the exact same thing! It can be difficult to compare two things that don’t have the same function, however they do actually have a couple of things in typical – funnels.
We’ll get to that later, but for now, let’s take a look at what each of these items do so you can find out what you need. Let’s begin with the fundamentals. ClickFunnels is a system that you can use to produce various kinds of sales funnels. funnels. What that means is that it’s more than just a simple page builder.
For instance, they have: A basic, two-page funnel that permits you to gather email addresses or sell a product and after that display a Thank You page. A sales page funnel that you can use to describe your products, sell them, and after that include a series of upsells or downsells as needed.
A full-blown subscription website funnel to entice people to sign up and assist you earn repeating income. It likewise features templates you can utilize to get existing clients to opt in and give you a review, and choices to add pricing pop-up tables. If none of the templates interest you, you likewise have the choice of going back to square one and utilizing the ClickFunnels editor to do it.
Whether you use a template or decide to create your own sales funnel utilizing the ClickFunnels tools, there are some things you ought to know about how the style process works. Initially, even if you utilize a design template, you have the choice of deleting or including pages as needed. Second, each page is divided into basic sections and columns where you can add aspects from ClickFunnels’ substantial library of choices.
ClickFunnels Alternative #8: LeadPages
The Advanced alternative is better for bigger organizations and includes a 1-on-1 call. I purchased an annual strategy of Leadpages Pro because of the discount rate. If you’re on the fence, simply secure a Leadpages free trial. Leadpages pricingIf you want to see Leadpages in action on Become an Author Today: Go hereClick on the giant yellow button at the bottom of the page (you can’t miss it!).
This landing page and the one imagined below took me about 5 minutes to develop in Leadpages. I didn’t have to utilize any code to develop this page. I had the ability to change the appearance of this page utilizing the drop and drop editor, and I can see how the Leadpages is carrying out in real-time. funnels.
The enables webinar hosts to call out a contact number. Guests can text this telephone number and get a complimentary copy of the speaker notes and presentation. The is beneficial if you use e-mail marketing campaigns to bring in consumers and registrants for your webinar. If you paste this into a broadcast e-mail, an email subscriber can click on the Leadlink and register immediately.
Pop-ups, in specific, are a great method of growing an email list for your small service – funnels. A Leadpages popupI utilize Leadpages to produce landing pages for growing my email list and also to offer books via marketing. Let’s cover how to create a Leadpage landing page: Leadpages uses numerous lots design template landing pages, which you can sort by conversion rate.
It likewise suggests the market of each landing page so you can discover a design template appropriate to the need of your organization – funnels. I chose a totally free design template landing page developed for authors. I have actually also checked numerous other templates optimized for sales funnels, webinar registrations, and bring in e-mail subscribers via Facebook advertisements.
ClickFunnels Alternative #9: Thrive Themes
Thrive Themes provides WordPress themes & plugins, constructed from the ground up to make your entire website transform more of your visitors into customers, customers & customers! Prior to getting in touch with Sendlane, you’ll require an active Thrive Themes account. Please likewise have your Sendlane API Secret, Hash Secret and Subdomain all set.
Last (however not least) make certain you have produced a list inside of your Sendlane account so Thrive Styles understands where to place your new leads and contacts! To complete your Sendlane integration, follow these steps: From the Thrive Dashboard in WordPress click Click and choose Sendlane from the list of offered applications Enter your Sendlane API Secret, Hash Key, and subdomain URL and click When you see a green success message, you’re all set! When the combination is complete, to connect Sendlane to among your Thrive Style forms follow these actions: Click on the form sign up location, and on the left hand side under pick Click the offered Sendlane integration to choose it Select your Sendlane list that you ‘d like these contacts to be included to Once the type is linked properly, you’ll see Sendlane under Main Options on the left This combination is native to Grow Styles, so we’re just able to provide limited fixing assistance.
The performance and use of your site will depend on the styles and plugins that you install. However, picking the ideal ones for your WordPress website can frequently be a complicated experience. Fortunately, there are tools like Thrive Themes that you can utilize to help you develop sensational, high-converting websites that visitors will like.
In this post, I’ll provide a full Thrive Themes evaluation and discuss my ideas on Thrive Themes as a whole after utilizing the platform myself for four 4 years (funnels). We’ll also take an appearance at the benefits and drawbacks, functions, and prices of Thrive Themes, along with the other alternatives that are currently available on the market.
Thrive Themes has a terrific set of functions, each of which is frequently upgraded. The instinctive drag and drop editor makes it easy to construct beautiful, conversion-focused website pages. The pricing structure enables you to buy individual tools individually, or get them all for one low subscription cost.